As a family-owned company Driscoll’s has been growing berries for over 100 years and for the last 8 years we’ve been their creative agency along the road. In 2016 we helped Driscoll’s with their first international rebranding in these hundred years. For the base of this new global brand a lot of data and research was used to uncover the emotional connections of why people eat berries. The whole brand is created around the concept that every Driscoll’s berry is like a little bit of happiness, no matter the berry. Strawberries, blueberries, raspberries, blackberries. With Driscoll’s berries we want to start a movement for bringing people together and share Pure Joy!
launch event new brand
In the past years we supported Driscoll’s in a way that you can wonder what we didn’t do. From photoshoot to animation, stand design, internal newsletter.